Tag Archives: campaign

Tom Stoddart Shoots ‘Healthcare in Danger’

Behind The Scenes With Tom Stoddart; Shooting A Campaign For The International Committee of the Red Cross And Red Crescent (ICRC)

A fascinating behind the scenes shoot showing multi award winning photojournalist Tom Stoddart shooting the “Healthcare In Danger” campaign for the ICRC, using a Leica S2 medium format digital camera. I really like this campaign as the studio shots are like I have never seen  before; they have a gritty realism to them which immediately puts the viewer within the conflict zone feel and communicates the message.

The current campaign was shot around six weeks ago and follow on from the last campaign Stoddart shot for the ICRC around two years ago, using Leica M9 cameras.

ICRC_HCiD_Checkpoint2.indd ICRC_HCiD_Field_Hospital_EN_EU_BD1 ICRC_HCiD_Recovery.indd ICRC_HCiD_Riot_EU.indd

PR & Commercial Photography

PR Professionals, You Should Bookmark This Page

Alex James, bassist from Blur turned cheesemaker, is launching an exciting, innovative line exclusively with Asda entitled Alex James Presents.The range, on shelves from August 22nd, includes deliciously creamy cheddar blended with wonderful flavour combinations, such as Cheddar and Tomato Ketchup, Cheddar and Salad Cream and Cheddar and Tikka Masala. Alex with a huge sandwich filled with sliced cheeses from the new range. Photo: Edmond Terakopian

Picture the scene; your client has spent tens if not hundreds of thousands of pounds on the launch of their latest product or service. They have hired your PR firm to generate interest and spread the word. Months if not years of R&D, planning and hard work have gone into this moment when the product is to be revealed to the public. It’s a make or break moment. You yourself have spent weeks or even months planning, writing press releases, talking of strategies and when it comes to one of the most crucial aspects, the actual reveal to the public, you choose your photographer without much thought and skimp on budget, trying to cut corners for what is a tiny amount in the grand scheme of the project. The result? All this effort and expense goes to waste; the papers don’t give your client coverage, the product fails and you and your company not only look bad, but risk losing that account.

Grey Goose vodka and Virgin Atlantic have today announced the opening of the world’s best airport bar – the Grey Goose Loft at the Virgin Atlantic Clubhouse at London Heathrow. The luxurious bar will offer Virgin Atlantic Upper Class passengers a bespoke experience and a level of service which until now could only be enjoyed in the top cocktail bars in the world. A Grey Goose Signature Dry Martini. London, UK. Photo: Edmond Terakopian

I can be of help. I’ve been a press photographer also covering PR and commercial photography since 1989. I’ve weathered two recessions – not through dropping prices or doing silly promotions, but by producing great, award winning photography – consistently. On several occasions my PR photography has made it into the papers’ “Pictures of the Week” and been given the space good photography deserves. I can be involved at the early planning stage by being a consultant (essential and often overlooked), advising on what will make a strong photographic campaign and what the picture editors will go for, all the way through to the actual photography and getting the pictures out there to the papers.

Nell McAndrew wishes UK National Lottery players the best of British luck for the record breaking £100 million EuroMillions rollover jackpot. Photo: Edmond Terakopian

This is a post you should bookmark and even more importantly, here’s my PR and commercial photography website which you definitely should bookmark:

www.commercial.pix.org.uk

I look forward to hearing from you on your next project. Your clients deserve the best photography, so don’t let them down and get in touch.

Feature on the Royal National Orthopaedic Hospital (RNOH) in Stanmore ahead of the launch of their fundraising appeal. The Imaging Department is one of the departments that will benefit from the redevelopment. Superintendant Radiographer Marubini Mamphwe carries out a Scoliosis X-Ray on patient David Chapell. Photo: Edmond Terakopian