PR Professionals, You Should Bookmark This Page
Picture the scene; your client has spent tens if not hundreds of thousands of pounds on the launch of their latest product or service. They have hired your PR firm to generate interest and spread the word. Months if not years of R&D, planning and hard work have gone into this moment when the product is to be revealed to the public. It’s a make or break moment. You yourself have spent weeks or even months planning, writing press releases, talking of strategies and when it comes to one of the most crucial aspects, the actual reveal to the public, you choose your photographer without much thought and skimp on budget, trying to cut corners for what is a tiny amount in the grand scheme of the project. The result? All this effort and expense goes to waste; the papers don’t give your client coverage, the product fails and you and your company not only look bad, but risk losing that account.
I can be of help. I’ve been a press photographer also covering PR and commercial photography since 1989. I’ve weathered two recessions – not through dropping prices or doing silly promotions, but by producing great, award winning photography – consistently. On several occasions my PR photography has made it into the papers’ “Pictures of the Week” and been given the space good photography deserves. I can be involved at the early planning stage by being a consultant (essential and often overlooked), advising on what will make a strong photographic campaign and what the picture editors will go for, all the way through to the actual photography and getting the pictures out there to the papers.
This is a post you should bookmark and even more importantly, here’s my PR and commercial photography website which you definitely should bookmark:
I look forward to hearing from you on your next project. Your clients deserve the best photography, so don’t let them down and get in touch.