Tag Archives: launch

Olympus OM-D E-M5 Mark II Launch

OM-D Action Factory, Prague

After the announcement of the OM-D E-M5 Mark II, Olympus Europe invited various photographers and photography journalists to Prague, to a former water purification plant, to get a hands on opportunity with the new camera.

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. Setsuya Kataoka (General Manager, Product & Marketing Planning Dept, Olympus Imaging Corp), addresses the photographers and journalists gathered. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. Setsuya Kataoka (General Manager, Product & Marketing Planning Dept, Olympus Imaging Corp), addresses the photographers and journalists gathered. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. February 09, 2015. Photo: Edmond Terakopian

Various scenarios were set up were one could try some of the aspects of the camera; a video station “Movie on the run”, a low light situation “Beauty In The Dark”, light painting “Mysterious Lights” and a workbench scene to try the 40mp high resolution mode “Devil in the detail”.

Beauty In The Dark

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. Model Radka Vachalova. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. Model Radka Vachalova. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. Model Radka Vachalova. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. Model Radka Vachalova. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. Model Radka Vachalova. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. Model Radka Vachalova. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. Model Radka Vachalova. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. Model Radka Vachalova. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. Model Radka Vachalova. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. Model Radka Vachalova. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. Model Yulia Kazakova. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. Model Yulia Kazakova. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. Model Yulia Kazakova. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. Model Yulia Kazakova. February 09, 2015. Photo: Edmond Terakopian

After splitting up into groups of four, we went around the amazing venue, walking through tunnels and industrialised rooms to see and shoot the various scenarios. My review of the OM-D E-M5 Mark II can be found HERE in a previous post. This post will help show the abilities of this wonderful photographic tool; a camera that is definitely on my list!

Movie On The Run

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant with several miles of underground tunnels. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant with several miles of underground tunnels. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant with several miles of underground tunnels. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant with several miles of underground tunnels. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant with several miles of underground tunnels. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant with several miles of underground tunnels. February 09, 2015. Photo: Edmond Terakopian

Devil In The Detail

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A work bench, shot at the high resoltion 40mp setting. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A work bench, shot at the high resoltion 40mp setting. Image shows entire image. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A work bench, shot at the high resoltion 40mp setting. This shot shows the detail resolved and is a crop of the full frame shot shown previously. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A work bench, shot at the high resoltion 40mp setting. This shot shows the detail resolved and is a crop of the full frame shot shown above. February 09, 2015. Photo: Edmond Terakopian

Mysterious Lights

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. Light painting by Zolaq. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. Light painting by Zolaq. February 09, 2015. Photo: Edmond Terakopian

The Live Composite facility shows the image forming on the back of the camera’s LCD, as it’s being photographed on long exposure (the image above taking minutes to form as the lights are painted in by Zolaq. Once the photographer judges the image to have been made, the shutter can be closed. It’s similar to watching a print develop in a darkroom tray.

New Lenses

Interestingly, the two new Olympus M.Zuiko lenses due for official announcement soon were at the event, as pre-production models. They were however fully working samples. Pleased to say they were solidly built, focused smoothly and quickly and will add some very useful wider angle ability at fast apertures to the Micro Four Thirds range of cameras.

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. A sample of the new M.Zuiko 7-14mm f2.8 PRO zoom lens. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. A sample of the new M.Zuiko 7-14mm f2.8 PRO zoom lens. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. A sample of the new M.Zuiko 7-14mm f2.8 PRO zoom lens. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. A sample of the new M.Zuiko 7-14mm f2.8 PRO zoom lens. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. A sample of the new M.Zuiko 8mm f1.8 Fisheye lens. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. A sample of the new M.Zuiko 8mm f1.8 Fisheye lens. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. A sample of the new M.Zuiko 8mm f1.8 Fisheye lens. February 09, 2015. Photo: Edmond Terakopian

Olympus OM-D Action Factory with the new E-M5 Mark II, Prague, Czech Republic. A former water purification plant. A sample of the new M.Zuiko 8mm f1.8 Fisheye lens. February 09, 2015. Photo: Edmond Terakopian

The Prize Of Prague

On a personal note, it was lovely to be back in Prague; my first visit was in 2006 to receive the Prize of Prague from the Mayor of Prague, open my solo exhibition and strangely, give a press conference and a couple of TV interviews!

The exhibition is hung. In Prague to receive the Prize of Prague and view my solo exhibition which was part of the prize. September 2006. Photo: Edmond Terakopian

The exhibition is hung. In Prague to receive the Prize of Prague and view my solo exhibition which was part of the prize. September 2006. Photo: Edmond Terakopian

The exhibition is hung. In Prague to receive the Prize of Prague and view my solo exhibition which was part of the prize. September 2006. Photo: Edmond Terakopian

The exhibition is hung. In Prague to receive the Prize of Prague and view my solo exhibition which was part of the prize. September 2006. Photo: Edmond Terakopian

In Prague to recieve the Prize of Prague and view my solo exhibition which was part of the prize. September 2006. Photo: FotoPajer

In Prague to recieve the Prize of Prague and view my solo exhibition which was part of the prize. September 2006. Photo: Bart

TV Interview. In Prague to recieve the Prize of Prague and view my solo exhibition which was part of the prize. September 2006. Photo: FotoPajer

TV Interview. In Prague to recieve the Prize of Prague and view my solo exhibition which was part of the prize. September 2006. Photo: Bart

Press Conference. In Prague to recieve the Prize of Prague and view my solo exhibition which was part of the prize. September 2006. Photo: FotoPajer

Press Conference. In Prague to recieve the Prize of Prague and view my solo exhibition which was part of the prize. September 2006. Photo: FotoPajer

In Prague to recieve the Prize of Prague and view my solo exhibition which was part of the prize. September 2006. Photo: FotoPajer

In Prague to recieve the Prize of Prague and view my solo exhibition which was part of the prize. September 2006. Photo: FotoPajer

Receiving the Prize of Prague from the Mayor of Prague. September 2006. Photo: FotoPajer

Receiving the Prize of Prague from the Mayor of Prague. September 2006. Photo: FotoPajer

PR & Commercial Photography

PR Professionals, You Should Bookmark This Page

Alex James, bassist from Blur turned cheesemaker, is launching an exciting, innovative line exclusively with Asda entitled Alex James Presents.The range, on shelves from August 22nd, includes deliciously creamy cheddar blended with wonderful flavour combinations, such as Cheddar and Tomato Ketchup, Cheddar and Salad Cream and Cheddar and Tikka Masala. Alex with a huge sandwich filled with sliced cheeses from the new range. Photo: Edmond Terakopian

Picture the scene; your client has spent tens if not hundreds of thousands of pounds on the launch of their latest product or service. They have hired your PR firm to generate interest and spread the word. Months if not years of R&D, planning and hard work have gone into this moment when the product is to be revealed to the public. It’s a make or break moment. You yourself have spent weeks or even months planning, writing press releases, talking of strategies and when it comes to one of the most crucial aspects, the actual reveal to the public, you choose your photographer without much thought and skimp on budget, trying to cut corners for what is a tiny amount in the grand scheme of the project. The result? All this effort and expense goes to waste; the papers don’t give your client coverage, the product fails and you and your company not only look bad, but risk losing that account.

Grey Goose vodka and Virgin Atlantic have today announced the opening of the world’s best airport bar – the Grey Goose Loft at the Virgin Atlantic Clubhouse at London Heathrow. The luxurious bar will offer Virgin Atlantic Upper Class passengers a bespoke experience and a level of service which until now could only be enjoyed in the top cocktail bars in the world. A Grey Goose Signature Dry Martini. London, UK. Photo: Edmond Terakopian

I can be of help. I’ve been a press photographer also covering PR and commercial photography since 1989. I’ve weathered two recessions – not through dropping prices or doing silly promotions, but by producing great, award winning photography – consistently. On several occasions my PR photography has made it into the papers’ “Pictures of the Week” and been given the space good photography deserves. I can be involved at the early planning stage by being a consultant (essential and often overlooked), advising on what will make a strong photographic campaign and what the picture editors will go for, all the way through to the actual photography and getting the pictures out there to the papers.

Nell McAndrew wishes UK National Lottery players the best of British luck for the record breaking £100 million EuroMillions rollover jackpot. Photo: Edmond Terakopian

This is a post you should bookmark and even more importantly, here’s my PR and commercial photography website which you definitely should bookmark:

www.commercial.pix.org.uk

I look forward to hearing from you on your next project. Your clients deserve the best photography, so don’t let them down and get in touch.

Feature on the Royal National Orthopaedic Hospital (RNOH) in Stanmore ahead of the launch of their fundraising appeal. The Imaging Department is one of the departments that will benefit from the redevelopment. Superintendant Radiographer Marubini Mamphwe carries out a Scoliosis X-Ray on patient David Chapell. Photo: Edmond Terakopian

RNOH Appeal Film Launch

Film Premiere & Exhibition

What an amazing evening. We had the launch of our RNOH appeal film; a project we have been working on since our first meeting in April 2011. The film was premiered at a special event at St James’s Palace by HRH Prince Andrew and HRH Princess Eugenie. I shall be posting a in-depth article on the project with some behind the scenes photographs and technical briefing on techniques and equipment used. Firstly tough, it is my pleasure to show you our film:

Alongside the film was also a photographic exhibition of images I had taken around the hospital, documenting the amazing work that goes on there, despite the conditions of the fabric of the hospital.

The RNOH launch their funding appeal at St James’s Palace in London. Photographer Edmond Terakopian’s exhibition of photographs documenting the state of the hospital. April 26, 2012. Photo: Edmond Terakopian

The RNOH launch their funding appeal at St James’s Palace in London. Photographer Edmond Terakopian with his exhibition of photographs documenting the state of the hospital. April 26, 2012. Photo: Theodore Wood / http://www.theodorewood.com

Here are some images of the exhibition of prints, and some photographs by Theodore Wood from the event, showing Princess Eugenie viewing the exhibition and being presented a print on her departure from the event.

The RNOH launch their funding appeal at St James’s Palace in London. Photographer Edmond Terakopian shows HRH Princess Eugenie a series of photographs documenting the state of the hospital. April 26, 2012. Photo: Theodore Wood / http://www.theodorewood.com

The RNOH launch their funding appeal at St James’s Palace in London. Photographer Edmond Terakopian and Rosie Stolarski (head of fundraising), present HRH Princess Eugenie with a portrait of herself (taken by Edmond Terakopian). April 26, 2012. Photo: Theodore Wood / http://www.theodorewood.com

To make donations to this extremely worthwhile project to rebuild one of the world’s top three orthopaedic hospitals, please visit the RNOH Charity website. Thank you.

HRH Princess Eugenie of York who had spinal surgery at the RNOH. RNOH Fundraising Film stills grabs from the film. June 02, 2011. Photo: Edmond Terakopian

HRH Princess Eugenie of York is also helping raise funds for the hospital by taking part in 100km bike ride; please pop by her page and make a donation if you can.