Shooting The International Launch Campaign For Panasonic Lumix; Seven Weeks With The Lumix S Pro 24-70mm f2.8 (Pre-Production) Lens
“Mmmmm, this is going to be special”. This was what I said to myself as soon as I looked at the the very first test frame I shot with the lens on my Lumix S1R. Followed by, “Its so sharp!”. This was a very good way to start shooting with a brand new lens. In fact, a pre-production model at that, with early, pre-production firmware.
I felt rather honoured when Panasonic Lumix UK got in touch to see if I’d like to test out the unreleased S Pro 24-70mm f2.8, ahead of it’s global launch on August 28th, 2019, which was around 1.5 months away. Unboxing the generic brown box, cutting away the bubble wrap, revealed the new lens. I found out the lens had been carried by hand, all the way from Japan! I got out some black tape, covered up all the markings and began shooting.
It’s a bit of a special feeling knowing only a handful of people globally have seen the lens and I’ve been asked to test it and make images with it to be used for the global launch campaign. It’s also quite stressful, knowing photographs have to be made to not only showcase, but live up to every aspect of what was already proving to be a spectacularly good lens.
One of the characteristics that hit me as I begun shooting more and more, was that this wasn’t just a sharp lens, but it had something special. Pure clinical sharpness is ok for forensic type photography, but for being creative, for conveying mood, for sharing a story, one also needs gentleness, subtlety and grace. The rendering from this lens has all of that.
Generally, a 24-70mm f2.8, is a bread and butter lens; pretty much everyone will have one in their bag and it’s the standard professional zoom. Versatile, useful and a safe choice. What I found special though, was this wasn’t just a bread and butter lens. Where one may have a standard zoom for safety, one would also have a special prime with nicer rendering, for making those special portraits or creative shots.
Well, the S 24-70mm f2.8 has all of that. It’s truly special to have all these qualities wrapped up in one lens. Versatility and speed, but also beautiful rendering, colour, contrast, detail and well, a bit of poetry too. I found it captured light and colour beautifully and rendered a nicely soft background in out of focus areas. As much as I hate talking about this and using the word bokeh, it does have beautiful bokeh! (I need to add my dislike is purely based on people who only care about bokeh and nothing else, especially not the craft of photography).
It is chunky though. I felt the same way as when I first picked up the S Pro 50mm f1.4. Although I wished all of the S Series lenses could be a little smaller, just as with the S 50mm, as soon as I started shooting with the S 24-70mm, it justified it’s size and won a place in my camera bag. In fact, I pretty much didn’t shoot with anything else and seven weeks on, it’s always been mounted on either my S1 or S1R.
It just produces beautiful images and no matter what type of subject I point it at, it does as I ask and produces what I want. Fast to react and precise in rendering.
Super fast and silent AF, outstanding build quality and stunning optics. I have a feeling the scientific types at DxO Labs are going to enjoy putting this through their rigorous tests.
So please don’t read this small post as a review; it really is a quick preview. I’ll let the pictures speak for themselves. Keep in mind though that this is a pre-production lens with early, non final firmware and so is definitely a pre-release lens. Yet, it helped make these images with grace. I can’t wait to get my hands on the final thing! If you have an L Mount camera, I suggest you try it too!