How Much Should You Charge?

Value Your Work

During workshops, presentations, organised debates, on Twitter and so on, I often come across photographers who are happy to invest money into gear, invest time into learning how to create a good photograph and then are happy to either give away their creations for free or to charge a few pounds for it. This results in the whole industry of photography becoming devalued and those of who rely on it as our only source of income to suffer. Equally, it results in the creator of the image devaluing their own work. If these few pounds were lots of pounds, then think of how much more quickly one could buy that new lens?

Every image has it's own worth. PPY exhibition. National Theatre, South Bank, London. August 28, 2008. Photo: Edmond Terakopian

If a picture is good enough to be published or be used in any way, shape, or form by a company, then it has it’s worth. Regardless of one’s position as a pro or a talented enthusiast, images are worth money.

My thoughts are that sometimes it’s hard to know what to quote or charge and perhaps this is adding to the entire industry being devalued. Here are some great resources to look at when you need to see how much to charge for a photogaph:

NUJ Freelance Fees Guide

Nature Picture Library

If you have not yet read these short posts, they are on the same subject with some useful information and thoughts:

Stand Firm


2 responses to “How Much Should You Charge?

  1. bang photography

    I’d agree with that.
    Especially with the thought that photographers uncertainty of what to charge is causing the industry to become devalued too easily. The jobs that pay well are most often for clients who are educated in the value of photography, so perhaps this is something we all need to work on. Educating all photographers on the value of their images but also educating clients on that value too. I don’t just mean the cost you take in actually making the photograph (camera, lens, time, etc etc) I also mean the greater value of that image. As you say, the fact that someone is requesting the image is proof that it has such value, they picked that image as it conveys the message they want to tell their clients.
    So to conclude my ramblings – Good post, education is what we need for photographers as a whole and also for out clients. Also to those unsure of what to charge, look through the links in the post and if you’re nowhere near what the figures are then slap yourselves with your grey card.

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