Tag Archives: camera launch

FUJIFILM GFX100RF

Had the pleasure of attending the UK launch of the FUJIFILM GFX100RF this morning. A great opportunity to have a hands on experience of the camera, and shoot some still life and portraits (with available light as well as studio flash).

UK launch of the FUJIFILM GFX100RF. FUJIFILM House of Photography, Covent Garden, London, UK. Photo: Edmond Terakopian


The cameras at the launch were pre-production, so I don’t yet have any photographs to share, but I did have a close look at the results on the tethered 27” iMac. I’ve been left extremely impressed. Pin sharp, beautiful rendering and a smooth bokeh. I can’t wait to shoot with the GFX100RF properly and unlock its awesome potential.

Photographer Edmond Terakopian tries out the new FUJIFILM GFX100RF at the UK launch. FUJIFILM House of Photography, Covent Garden, London, UK.


The 35mm f4 lens is an entirely new design and provides a field of view of 28mm. As the distortion is of a 35mm design and the 102mp 16bit sensor is so huge, the crop modes (full-frame equivalents of 36mm, 50mm and 63mm) are actually usable. The shooting interface (you choose to fill the EVF with the crop during shooting, or have a wider view with a compositional box) works really well. Face and eye detect AF were super fast and accurate, the camera body is an ergonomic masterpiece and astonishingly, the camera is only marginally bigger than the FUJIFILM X100!

As I write this, I’m left with one question; black or silver?! Black I think for me!


A very, very, very impressive camera!

UK launch of the FUJIFILM GFX100RF. FUJIFILM House of Photography, Covent Garden, London, UK. Photo: Edmond Terakopian
UK launch of the FUJIFILM GFX100RF. FUJIFILM House of Photography, Covent Garden, London, UK. Photo: Edmond Terakopian
The FUJIFILM GFX100RF shown in its slimmest form, without the adapter ring or lens hood. UK launch of the FUJIFILM GFX100RF. FUJIFILM House of Photography, Covent Garden, London, UK. Photo: Edmond Terakopian